Step-By-Step Registration Guide: Vendors/Rep Groups

Here's a walk-through of the process to register as an exhibitor for PFEXPO.

  • Choose either “West Vendor Registration” or "West Rep Group Registration"
  • To begin a new registration, click “Register”Vendor Registration - first page
Note: If you’ve already registered for PFEXPO and you need to change your specific attendee information, use the search field on this page and search for either your first or last name. Searching your full name will not work. 
  • Enter your vendor number into the search field. Note: you need to use your individual vendor, not your name. This will be emailed to you in your registration email.
  • You will be directed to another page and any information within our system will populate here and is not editable. Note: If anything looks incorrect please reach out to your category director to make any changes. Click “Next” to proceed. 
  • At the bottom of this page, you will be asked general questions pertaining to your company (including the number of people you are bringing). Please bring adequate staff to manage your booth. This is also where you will choose your booth size and indicate whether or not you need electricity at your booth. Click “Next” to proceed.
    Rep Groups: you will not have the option to select a booth since you will be assigned to your specific vendor booth(s). 
    Note: All electricity information such as price and how to pay will be located within the exhibitor kit that will be emailed to you within 2 months prior to the show dates.
  • Please fill in the information and answer the questions on this page and then click “Next” to proceed. Note: You do need to use a unique email address per attendee. By clicking the box agreeing to marketing emails, you are agreeing to receive emails from Perenso. Please be sure you are also opted-in to receive PFEXPO info emails from PFX. You can opt in here. *insert a link*
  • If you are opting in for text message updates from PFEXPO, you will only receive them during the actual show. You will be automatically opted out once the show is over. 
  • You now have the opportunity to register other attendees from your brand. Please click “Add an Additional Attendee” if you are bringing someone other than yourself. Each person attending from your brand needs to be registered prior to the show. If there are no additional attendees, please proceed to the next page. Note: Although you may not see your information listed on this page, you will see a full review of all attendees on the next page.
  • If you are adding an additional attendee, you will have to fill out their questionnaire, and once finished, click “Next”
  • Once another person is added, you can edit, remove, or add an additional attendee. 
  • Please review your information and check for any errors. If you added any additional attendees, you will see their information here as well. 
  • If all looks correct, click “Complete Registration” Note: You HAVE to click the green “Complete Registration” button to finalize your registration. If you do not, your information will not be saved. Registration is complete - redirect to PFEXPO site-1

You can visit our new PFEXPO website for complete details on PFEXPO West and PFEXPO East. If you have any questions or concerns, you can send an email to events@petfoodexperts.com

Download the PFEXPO App! Simply visit the App Store (for Apple devices) or Google Play (for Android devices), search for "Perenso Event Explorer," and download the app to get started.