We have an exciting addition to PFEXPO West 2026! Here's everything you need to know about the New Product Showcase!
IMPORTANT INFO:
- Exhibitors must sign up for the New Product Showcase to participate.
- PFEXPO West Cut-Off Date: February 20, 2026
- There are only 50 spots available at PFEXPO East
- Sign-up will be done through the registration process, and exhibitors will be informed if they have been accepted to participate by their Category Director two months before the show dates.
- Included in your $300 participation, you’ll receive a dedicated space in our curated display area, set up to drive traffic and attention to your booth
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You can choose one of the following display options:
- OPTION 1: A 2x2 tabletop slot (maximum of 4 products)
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OPTION 2: One floor display (maximum of 1 display per vendor)
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- OPTION 1: A 2x2 tabletop slot (maximum of 4 products)
- Each space will be labeled with the brand name and booth number
- Please note: Whether or not you choose to participate in the new product showcase you can still highlight your new items in your booth.
SHOWCASE RULES:
- New Products consist of products introduced since the last PFEXPO tradeshow in that region and they must be approved by your Category Director.
- Exhibitors can bring their own signage for their display.
- Exhibitors will have a designated time slot during set up where they can place their items in the New Product Showcase.