The Phoenix symbolizes transformation and renewal, reflecting our commitment to rise stronger together with integrity, agility and a long-term vision.
Project Phoenix image created by Seth Mayers, CTO
Our Vision is to create a seamlessly integrated organization that drives value for our customers, team members, and vendor partners, grounded in operational excellence and cultural cohesion.
We will continue our efforts in protecting our “mothership” (PFX core, legacy ASC Pet Superstore and direct to consumer/vet business units)
Integration Overview & Key Players:
