- June 2nd: 35 "phase 1" vendors with initial PO's landing in May
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- Includes 4P cold-chain vendors
- July 28th: 17 "phase 2" vendors with initial PO's landing in July
- September 1st: 18 "phase 3" vendors with initial PO's landing in August
- Additionally, there are 7 vendors that we will jump into action on if they give us the green light
Phase 1: June 2, 2025
Our Southeast NHP reboot begins with Phase 1 on June 2, launching cold-chain operations and receiving initial POs in May. Additional phases will roll out later this summer, expanding support and coverage in the region.
The NHP brands per phase can be found here
Important Update: 5/19
Our cross-functional support teams are working harder than ever, some of the work being done behind the scene includes:
- Hiring and onboarding new employees
- Training existing staff on new systems
- Clearing out old inventory and reslotting 2,500 new SKUs
- Over $1.5M in purchase orders arriving in over the next 2 weeks
- 81 new customers being set up and routed
Systems are go for the June 2 cutover
Here's what’s coming:
🗓️ June 2 – Southeast NHP reboot goes live
🗓️ June 3-4 – PFEXPO West!
🗓️ June 9 – Two major go-lives on opposite coasts:
- Cold chain move from Fife to Tacoma, WA
- 3PL relocation from Scranton, PA to Denver, PA
Look out for more updates the week of June 16
Important Update 6/23
We’ve officially launched our NHP reboot in Suwanee, GA, an important step forward as we expand into the Southeast. Bringing this site to life has been a coordinated effort from across the business, with teams working together to lay a strong foundation for meaningful customer engagement.
Huge shoutout to the folks who made it happen: VenDev, purchasing, sales, transportation, routing, inbound, onboarding, training, and go-live execution. This was a true cross-functional effort.
The next phase of our reboot is already underway. Over the next 4-6 weeks, we’ll be receiving inventory from 15+ additional vendor partners. Our goal is to be fully in stock by August 1 with brands like Stella & Chewy’s, Ziwi Peak, Elanco, Messy Mutts, and more.
Phase Two Vendor Lineup:
Phase Three Vendor Lineup:
